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Challenge

Periods are embarrassing. This point of view generates uncertainty among girls. Libresse wants to oppose this view by removing the taboo on menstruation. The client wants a campaign that targets teenagers and starts a debate, strengthening their brand value in the process.

Insight

Ignorance breeds myths and prejudice. By increasing the knowledge of menstruation, we nip the myths in the bud. And who are the ones with the least knowlegde on this subject? Men.

Idea

Mensmyter: A campaign site marketed on social media. The campaign consists of a short quiz about periods. This quiz shatters myths and makes us dare to talk more about the subject. People are encouraged to tag someone that does not menstruate (in other words: guys) with the intention of educating them in a humorous way.

Client: Libresse
Fictive Case
Area: Concept

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