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Challenge

Market the opening of Comfort Hotels new restaurant OGBG. Target group: People that are young at heart.

Insight

People that are young at heart like to try new things. OGBG is the perfect destination for curious Göteborg residents.

Idea

Curiosity starts here

Outlets

Posters to peek curiosity.
A branded tram that rides around Gothenburg, offering short trips and a taste of their food.

Client: Comfort Hotel by Nordic Choice
Agency: Ottoboni
Area: Concept, design

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Psst!
The client chose not to proceed with the ideas due to lack of time, but a couple of months later we spotted their branded tram riding around in Gothenburg.