Challenge & Insight

Shoehorns are pretty dull, but also a necessity for a lot of people. But do they care about the brand of their shoehorn? I know I don’t. And that’s probably because I can’t think of any.


Using classic and relatable life quotes in reference to the troubles you get without a shoehorn. The potential customer gets a good laugh (hopefully) and Norman Copenhagen gets noticed and remembered.

Client: Normann Copenhagen
Fictive Case

Area: Concept